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Marketing Mindz
23 November 2013

Tips and Tricks for Social Media Marketing

Posted by: Marketing Mindz

Social media marketing plays a vital role in building and shaping your online presence. However, the right kind of strategy must be employed in order to ensure a brand voice that distinguishes you from the competitors.

Look down for some Tips & Tricks on how to Create and Sustain a solid relationship with your prospects on popular social networking sites like Twitter, Facebook, Tumblr, Pinterest & Google+ and the like.

  • Determine when to post: In order to maximize the lifespan of your posts, find out the best hours when your prospects are more likely to visit your page. To do so, pull up the Insights dashboard, click on the Posts tab, and choose “When Your Fans Are Online” as this will show you an average number of fans who saw your post in any given hour. Now your job is to share updates during the peak exposure time.
  • Use images to tell your story: let’s face it, people literary scan the content until and unless it is intriguing enough in grabbing the attention of your prospects. One simple way to boost your engagement is to use images to amplify your status update. Search for regular images and add text in form of questions or some interesting stuff, for the people to answer and like or comment.
  • Determine right time for tweeting: With so many of us are sharing our views on twitter platform, numbers of tweets get buried quickly. Thus it is important to make out when your prospects are more likely to visit your page and share their views through tweets. Fortunately, twitter in collaboration with great tools like Tweriod, allows to closely examining the activities of your followers. Once you tie your Twitter account to Tweriod, it runs an analysis and summarizes the strong hours of each day when the followers are more active. The report is delivered through email after the results are ready.
  • Use “your day” feature in LinkedIn:Sync your contacts and calendar with LinkedIn and the ‘Your Day’ feature will give you an opportunity to deeply communicate and engage with your network. This new feature will show you the information about your contacts whether they are having a birthday, have been promoted or are in a city you’re traveling to. It also shows off any reminders that you have set to get back in touch with the connection. Taking just a few minutes every day to review and congratulate your connections will have a big effect on your bottom line.
  • Measure click through rate: Business brands share content and links to various social platforms with a goal to have targeted customers click on their links. Thus click through rate is the primary source for measuring success. To track these clicks you need a URL shotner like ‘bitly’, which is a free URL shortener with a set of tools to create shortened links, share your links and measure the CTR on your links. On the Bitly stats dashboard, you get both aggregated and individual statistics about the links you share and get detailed information on its CTR, click sources, geographic distribution of clicks and more.

So, opt for a professional internet marketing company and gain that everlasting traffic to your website.

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  • I totally believe in the rising popularity of social networking sites. I myself has a small business and find your online marketing company very promising. Thanks for tips!

  • ?Essay Composing Guide for Psychology Students
    Before you be able to write your essay it’s important to analyse the task and understand exactly what the essay question is asking. It is quite possible your lecturer will give you some advice – fork out attention to this as it will help you plan your answer.
    Next conduct preliminary reading determined by your lecture notes. At this stage it’s not crucial to have a robust understanding of key theories or studies, but you should at least have a general ‘gist’ from the literature.
    After reading, plan a response to the task. This plan could be with the type of the mind map, a summary table, or by producing a core statement (which encompass the entire argument of your essay in just a handful of sentences).
    After producing your plan conduct supplementary reading and refine your plan and help it become greater detailed.
    It is tempting to skip these preliminary steps and just compose the initially draft despite the fact that reading within the same time. However, reading and planning will make the essay creating routine easier, quicker, and ensure a higher high-quality essay is produced.
    Now let us appear at what constitutes a effective essay in psychology. There are quite a lot of important characteristics.
    A World wide Structure – structure the material in the way that permits for a rational sequence of ideas. Just about every paragraph / statement should follow sensibly from its predecessor. The essay should ‘flow’. The introduction, main body and summary should all be linked.
    Each individual paragraph should comprise a main theme which are illustrated and developed through various points (supported by evidence).
    Knowledge and Understanding – recognise, recall and present understanding with a assortment of scientific material that accurately reflects the main theoretical perspectives.
    Critical Evaluation – arguments should be supported by correct evidence and/or theory from the literature. Evidence of independent thinking, insight and evaluation with the evidence.
    Level of quality of Written Communication – producing clearly and succinctly with ideal use of paragraphs, spelling and grammar. All resources referenced accurately and in line with APA guidelines.
    Inside of the main body in the essay every paragraph should demonstrate both of those knowledge and critical evaluation.
    There should also be an ideal balance amongst these two essay factors. Try to aim for about a 60/40 split if plausible. Most students make the mistake of creating too significantly knowledge and not enough evaluation (which is the difficult bit).
    It is right to structure your essay according to key themes. Themes are illustrated and developed through several points (supported by evidence). Choose relevant points only, ones that most reveal the theme or help to make a convincing and interesting argument.
    Knowledge and Understanding
    Remember that an essay is simply a discussion / argument on paper. Don’t make the mistake of composing all the answers you know regarding a particular topic.
    You wish to be concise, and clearly articulate your argument. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences.
    Every single paragraph should have a purpose / theme, and make many different points – which demand to be assistance by excessive good quality evidence. Be clear why just about every point is is relevant to the argument. It would be useful for the beginning of every paragraph if you happen to explicitly outlined the theme being discussed (.e.g. cognitive progress, social advancement etc.).
    Try not to overuse quotations inside of your essays. It is significantly more ideal to make use of original content to demonstrate your understanding.
    Psychology can be described as science so you must service your ideas with evidence (not your have personal opinion). Once you are discussing a theory or research study make sure you cite the source on the info.
    Note this is not really the author of the textbook you have go through – but the original source / author(s) in the theory or research study.
    Bowlby (1951) claimed that mothering is almost useless if delayed until after two together with a 50 % to three years and, for most children, if delayed till after 12 months, i.e. you can find a critical period.
    Maslow (1943) stated that people are motivated to accomplish certain needs. When 1 might need is fulfilled a person seeks to fullfil the next 1, and so on.
    As a general rule make sure there may be at least a particular citation (i.e. name of psychologist and date of publication) in just about every paragraph.
    Remember to answer the essay question. Underline the key words inside essay title. Don’t make the mistake of simply composing everything you know of the particular topic, be selective. Each individual paragraph in your own essay should contribute to answering the essay question.
    Critical Evaluation
    In straightforward terms this indicates outlining the strengths and limitations of the theory or research study.
    There are a large number of ways you can easily critically evaluate:
    Methodological evaluation of research –
    Is the study valid / reliable. Is the sample biased or can we generalize the findings to other populations? What are the strengths and limitations within the method utilized and info obtained?
    Be careful to ensure that any methodological criticisms are justified and not trite. Rather than hunting for weaknesses in every study; only highlight limitations which make you doubt the conclusions that the authors have drawn – e.g. where an alternative explanation would likely be equally doubtless simply because something hasn’t been adequately controlled.
    Compare or contrast different theories –
    Outline how the theories are similar and how they differ. This could be two (or a little more) theories of personality / memory / child enhancement etc. Also try to communicate the value belonging to the theory / study.

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