12 November 2013

What is Social Media Marketing?

Social media marketing refers to the process of increasing online traffic via popular social media sites like Facebook, Twitter, LinkedIn, Pinterest and more. Social media has become one of the most used platforms and are easily accessible with myriad internet devices in hand nowadays.

These days, social media platforms have become an essential tool of online marketing both for start-ups and large scale businesses. An increased communication via social networking sites fosters brand awareness and often improves the brand – customer relationship. Moreover, it serves as a relatively inexpensive platform for social media marketing companies to implement their marketing campaigns. Here webmasters can directly communicate with their target customers and get an understanding of prospect’s preferences. Thus, social media optimization services results into an array of benefits for all kinds of businesses such as larger audience reach and influence,  improved social relationships, company branding, brand awareness, word-of-mouth advertising, increased customer loyalty and link building.

According to the current figures, 87% of content marketers use social media platforms as part of their marketing tactics. Of which 91% preferred LinkedIn and after that comes popular sites such as Twitter and Facebook with 85% and 81% people respectively. Different social media sites require different techniques.

Here’s a brief overview on how to use these sites for marketing according to each platform’s unique environment.

• LinkedIn:  It is a professional social networking site that allows you to dialog with people in similar industries and provides a place to share content with like-minded individuals. LinkedIn Groups are a great venue to grow your business and also encourage your customers or clients to give your business a recommendation.
• Facebook: It is the platform where people go to relax and chat with friends, so keep your tone light and friendly while interacting with your niche market. Pay careful attention in creating your business page’s layout and other visual components.
• Twitter: This social networking site lets you broadcast your business related updates across the web. Following the right techniques you can gain a steady stream of followers in return. Make an effort to re-tweet your customers and try answering all relevant questions.

However, with new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. So develop a unique strategy tailored for each platform. Choosing the correct Internet Marketing firm for Social Media Marketing can lead your brand high on the search engine rankings.

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• Grow Your Business via Social Media