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Marketing Mindz
12 December 2013

Open Source E commerce Platforms- How effective are they?

Posted by: Marketing Mindz

The year 2013 did a fair business for online websites. There were some that gained huge due to the right technology integration and some that could have done better. Nevertheless it went smooth!

A proper understanding on preferred software and system integration plays a vital role in the success of any website. Marketing Mindz- a result driven website marketing company suggests employers to not go by a general review. Some platforms might seem deemed fit for a particular site, which may not be feasible for the other one. So, having a detailed know how on platforms and its usability can bring out a big difference on how users accept or reject or behave after entering into an online portal.

We all would agree- creating an online shopping cart takes really long. That’s why it is advisable to ask an expert before planning upon an online store. Let’s see which all platforms can help upgrading the performance of your store:

  1. Shopify : If you are looking for a premium e-commerce solution (paid) Marketing Mindz recommends you Shopify. The easy to use platform offers fully customizable store designs. Over 20,000 stores run on the platform. To start with, sign up for a 30 day trial!
  2. OpenCartOpenCart is one of the scalable platforms you can have for your store. The platform has over 20 payment and 8 shipping methods. Create unlimited product categories here, sell wide range of products, accept multiple currencies and operate in multiple languages. Extremely user and search-engine-friendly, clean outlook. The scope is unbelievable!
  3. Magento : Excellence clientele, incredible performance! Magento is used by 30,000+ businessmen along with many big brands and is the world’s fastest growing ecommerce platform. If you’re a developer, go for Community Edition. For Enterprise Edition, you’ll have to pay.
  4. osCommerceA very popular platform among the online retailers! osCommerce is very easy to set up and run. Powering over 228,700 online stores, the overall look is quite similar for those integrating it in their stores. For a different look, you’’ have to download, pick and choose from 5,800 add-ons available, some of which is paid.
  5. Ubercart If your company offers event registrations, file downloads, website access passes, ticket booking and likewise, use Ubercart. The platform must be integrated with Drupal. Choose ideal modules and themes to customize your shop. Not quite handy with non-Drupal users!
  6. Spree Commerce : Spree is an open-source ecommerce platform for Ruby on Rails programmers. Marketing Mindz would suggest you to use the platform and leverage features as support for over 50 payment gateways, single page checkout and custom tax logic. Customize your store with or without Google Analytics built in that comes along the platform.
  7. PrestaShop With a fully featured back-office application PrestaShop manages your online business real time along with managing the inventory, orders, shipping and customers. Customer payments are sent directly to the selected commercial bank account using latest security technology.
  8. VirtueMart VirtueMart is designed to work on Joomla! Clean interface that helps user to create an account, add addresses, buy items and access order history. Multiple languages and currencies, unlimited products and categories are supported.
  9. ZeuscartRich, attractive and user-friendly interface is the biggest plus point of Zeuscart. Designed for small and medium businesses online, users can make the most of SEO friendly URLs, gift cards, email templates, discounts and tier-pricing, saving on cost for bulk orders.
  10. SimpleCart jsA simple javascript shopping cart in under 20kb that you can setup in minutes! SimpleCart js 2.0 is no longer only for Paypal. It now works with Google Checkouts as well. You can now add increment, decrement, and remove buttons to your cart. You can also rearrange items, change the HTML tags, do whatever you like to display your cart how you want. No databases, no programming, no headaches.
  11. AfcommerceIdeal for beginners with a very simple box-like layout! AFCommerce has a speedy one-page checkout, customer help pop-up windows wherein the customer accounts are generated automatically from orders.
  12. Zen CartEasy to install UI. Zen Cart is comes with newsletter manager, discount coupons, gift certificates and all the basic features you’d expect. Add-ons are available to customize your store. However, too many of it can make the interface cluttered.
  13. Tomato CartTomatoCart is the new generation open source shopping cart. It is branched from osCommerce, modern web 2.0 technology such as Ajax and Rich Internet Applications offers significant usability improvements and makes the platform interactive, fast and efficient.
  14. CubeCartCubeCart 3 is free, however, CubeCart 4 is a platform. CubeCart 3 has 3 skins, 4 payment steps and mandatory customer registration. Marketing Mindz would recommend you to invest in CubeCart 4 if you want to use similar platform which has better features and functionalities.
  15. StoreSprite : Despite being completely free, StoreSprite offers many features that are paid and popular as loyalty points, customer ratings and reviews, status notifications, order tracking, special offers, best sellers and shopper accounts. The main drawback is that you get StoreSprite copyright notices often, unless you pay to have them removed.

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