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Marketing Mindz
23 October 2013

Hummingbird and SEO Marketing

Posted by: Marketing Mindz

Google is continuously changing, updating and growing menagerie of algorithms. It has recently launched its new algorithm called ‘Hummingbird’.

Hummingbird is the latest and biggest algorithm change announced by Google over caffeine, on 26 September, 2013. Google states that this new development differs significantly from the way in which search engines have traditionally operated.

Hummingbird aims to improve search results of long tail queries given by online users with better and efficient results. Google earlier used to deliver the search results depending on keywords, where as this new algorithm returns the exact meaning of the search.

What’s new!

Unlike previous updates like Panda and Penguin, hummingbird is not about penalizing websites. It is the algorithm update which is specifically geared towards providing answers for more complex search strings. However, Google will now display the results based on your location, for instance if you are looking for some wine shops, the search results will be the shops that are placed in your city. This new algorithm also focuses on your past searching patterns to deliver you more appropriate results. Google’s new update is efficient enough to interpret the exact meaning of your query to give away the most relevant outcomes.

Analysts believe that these changes are heavily influenced by Google’s desire to become more mobile in terms of Voice searches and typed searches from your mobile phone.

SEO Marketing

SEO has always been an important part of online marketing and many myths have been made with every updating algorithm for SEO is going to be finished. While Google updates and changes directly affect the search engine marketing techniques, especially in case of start-ups, SEO is not going to be dead. The Google experts says, there is nothing new that webmasters need to do different to respond to this update until and unless they are heavily engaged in black hat activities.

The only more change it has created for web marketers is, all tactics that Google deems to be spam-related and executed solely for the purpose of building back links that aren’t relevant or valuable for the target demographic will be flagged and penalized.

Hence, Webmasters should carry on using tried and ethical SEO strategies such as creating high quality content and link building, while incorporating other types of promotion such as social media campaigns.



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