Digital Marketing is marketing that makes use of electronic or digital devicesor medium for reaching out to the customers. Devices that are used for this type of marketing can be personal computers, smart phones, cell phones and tablets. The medium for the digital marketing is usually internet or mobile networks. With the rise in the number of internet users and availability of the internet on mobile phones, the term ‘digital marketing’ is synonymously used with ‘Internet Marketing’. Digital Marketing offers various ways of doing marketing. Depending on your business requirements, marketing strategy and investment plan, you can decide a digital marketing mix for your own. Following are the main elements of a digital marketing mix:
Email marketing is one of the oldest forms of digital or electronic marketing. It involves sending personalized messages to a targeted list of existing or potential customers. It is an economical way to communicate with the audience. It requires proper designing of the email to avoid its spamming.
SEO (Search Engine Optimization)
Search Engine Optimization is an effort to increase the visibility of the website on the search engine result pages. This an economical, effective and organic way to increase the ranking of the website and hence, its visibility and traffic to it. There are many on-site and off-site techniques that can be used for optimizing a website. Fresh content creation and link building are the two very important aspects of SEO.
Paid Search/ PPC (pay per click)
The search engine offers paid services for displaying your web page at the top or to the right of the search engine results pages. Although, there are different types of payment models for it. The most popular one is ‘Pay per Click’ where in you have to pay the search engine only when someone clicks on your link.
Social Media Marketing
With the rise in the memberships of digital social networks, new platforms for digital marketing have emerged. Social media marketing is all about building the brand image, targeting the right segment of customers, increasing website’s traffic, reaching to the customers, engaging customers and providing them support. There are many popular platforms like Facebook, twitter, Pinterest, Linkedin, etc. that can be used to enhance your brand. It requires good content creation and right audience target.
Lately, mobile market has emerged as another medium for digital marketing. The increased number of smartphone usershas resulted in the greater dependency on it. Business are therefore investing in making useful mobile application for their users. Apart from mobile app development, mobile marketing also includes responsive website creation, push notifications, QR codes, location based notifications, etc.
How to select your correct digital marketing mix?
It is not just a matter of choice to select your digital marketing mix. Every business has a different requirement. Therefore, you should carefully think about the effectiveness of all the solutions and build your own strategy for it. You can hire a digital marketing service provider to help you in understanding your business requirements, develop a strategy for you.
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