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Marketing Mindz
27 June 2018

Email Marketing Strategies to Use This Holiday Season

Posted by: Marketing Mindz

The holiday season is upon us (well, almost). It’s the most hectic time of the year for many business owners. Businesses are set to roll out competitive marketing strategies to increase sales. Online marketing is now in trend. There are many marketing channels to consider, email marketing is one of them. Sending timely emails during major shopping days is one of the most effective ways to maximize sales.

The tricky part, however, is making sure that your emails stand out and drive action. Every business out there, including your competitors, is sending offers and promotions to consumers via email. You need to make sure that your emails stand out from the rest. Here are some of the most effective email marketing strategies to use this holiday season.

The Important Announcement & Reputation BoosterThe Important Announcement & Reputation Booster

This email is meant to familiarize the customer with the operation of the business during the holiday season and build a relationship with them. Let your customers know about any adjustments in hours of business. Be likable and relatable as much as possible, that’s how you build a lasting relationship with the audience. Let them know that you care.

The Activity Email/Suspense Builder

The goal of this email is to arouse the interest of your audience. How do you achieve that? By being creative right from the beginning. Come up with a catchy subject line and follow it up with a highly engaging message. The catchy subject line entices the customer to open the email and if the message is just as captivating, you’re good.

The Get to Know Us Email

This message is meant to invite the audience to learn more about your business and at the same time, advertise your products/services. Aim at establishing a personal connection between the business and your audience. A great way to do that is letting the audience know what you and the members of your team are thankful for this holiday season.