Lead Generation is an internet marketing method which is very popular these days. Even if you are a start-up you can easily attract customers through online lead generation. It refers to the generation of potential customer inquiry for a business product or service through internet.
Lead generation includes designing online ad-campaigns and placing them on appropriate partner websites and portals. When an interested customer clicks at one of these ad campaigns, he is either directed to the seller’s website or asked to fill an enquiry form. Once the form is submitted, the seller receives the contact information of the enquirer and tries to convert it by getting in touch with the potential customer.
Lead generation could be effective for any industry be it product, service, industrial, non-industrial, whole-sale or retail. It has proven to be beneficial for both B2B and B2C marketing. Lead generation here does not operate in the traditional way of telecalling prospective clients, marking calendar dates, meeting and presenting products and services to them. Now, prospects have access to all the information about the products and services they require. They can themselves contact the seller. All that the seller needs is sound sales and marketing skill to covert the leads into sales.
We at Marketing Mindz attempt to understand the nature, dynamics and target customers of your business and strategically create your campaign for online lead generation. We integrate it with web analytics to review the performance of campaign so that you get a high ROI.