Mobile Marketing is marketing of products and services, using mobile devices. Businesses use mobile marketing in order to give customers an advantage of getting time and location based information regarding products and services. It is a marketing technique through which businesses can always stay connected with their customers. Using this technique, a business can send updated offers, push notifications, simple marketing message or can introduce new products to their audiences. SMS, MMS, Unstructured Supplementary Service Data (USSD), QR codes and mobile applications are some of the tools of mobile marketing. Among these, app-based marketing is widely used by businesses now-a-days with the growing usage of smartphones. Mobile web marketing is also an important part of mobile marketing. A business can create web page advertisements that can be easily accessed on mobile devices, so as to promote and publicize their products and services.
Use of mobile marketing as marketing technique can benefit businesses in numerous ways.
In addition to these, there are several other benefits of using mobile marketing as one of the important marketing and advertising tools. These include sending notifications of discount offers and other special offers, brand awareness, microblogging benefits, easy mobile payments, to name a few.
Marketing Mindz offers mobile marketing services to let businesses flourish in the market. To provide this service, we use SMS marketing, push notifications, mobile web marketing, app based marketing, QR codes, and location based marketing tools.